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Traditional marketing strategies involve manually segmenting lists, sending emails, and tracking leads. However, these processes can be time-consuming, costly, and error-prone. Marketing automation fixes these issues, helping small- and medium-sized businesses (SMBs) acquire more leads and increase their revenue. Read on to find out the game-changing benefits of marketing automation solutions. 1. Automatic follow-ups Keeping […]

While there are many similarities among hackers, there are also some key differences among them. Some hackers want money for themselves and resort to evildoings, while others just want to make the world a better place. In this blog post, we will discuss the three main types of hackers and what you need to know […]

Are you looking for a way to improve your business communication systems without breaking the bank? Unified communications (UC) might be the answer you’re looking for. UC is a relatively new concept, but it’s already gaining traction among businesses of all sizes. Let’s take a closer look at what UC is and how your business […]

No one likes to think about losing data. But whether it’s due to cyberattacks, disgruntled employees, human error, equipment failure, or natural disasters, a data loss incident is always possible. The best way to avoid losing valuable customer and company information is to have a reliable backup solution. Here are some solutions for your consideration. […]

The IT sector relentlessly comes up with new business solutions that cut costs and increase efficiency. One such innovation is Software-as-a-Service (SaaS). In this post, you’ll learn more about what SaaS is — and why you shouldn’t miss out on it. What is SaaS, and what does Software-as-a-Service even mean? Just a few years ago, […]

Working from home is becoming popular, primarily because of the flexibility this setup offers. However, one of the biggest concerns for remote workers is how to stay safe and secure while working online. We’ll discuss some cybersecurity tips that can help you stay protected while working from home. Patch your software regularly Although installing software […]

Fifth generation technology, or 5G, will significantly enhance the performance of your business’s Voice over Internet Protocol (VoIP) systems. That’s because 5G networks have much higher speeds, greater capacity, and reduced latency than 4G LTE networks. This means that businesses can enjoy crystal-clear voice quality and low call latency no matter what device or where […]

The cloud is a great way for small- and medium-sized businesses (SMBs) like yours to save on IT costs. However, not all business owners are aware of the hidden costs associated with using cloud technologies. In this blog post, we will discuss five cost-saving tips that will help you leverage cloud services without breaking the […]

Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want. You can resolve such issues by leveraging email […]

With remote work becoming the new normal for many businesses, employers can’t help but worry about how much work their employees are getting done. One way to determine this is by monitoring employees online. However, this practice can raise privacy concerns. This article will shed light on what employee monitoring is and how it can […]